Keep or Kick Hydra Lash Mascara By JOE Fresh

… a fresh new face in the cosmetic aisle


Joe Fresh has arrived at Shoppers Drug Mart or Pharmaprix stores, launching more than 150 new cosmetic products ranging from $8- $18. And subsequently roll out to other Loblaw Company Ltd. retail locations across Canada including Loblaws, Real Canadian Superstore and Provigo (Quebec)

I’m a longtime Joe Fresh fan, so I’m happy to see them branch out into beauty and keep everything super affordable!

I got the opportunity to try the new launched Hydra-lash Nourishing Mascara by Joe Fresh. This was given to me  by my good friend at Galerie Beaute, Pharmaprix for my consideration. The opinion here is solely my own through my experience after testing it out. You can be assured of my honest review. If you’re in the neighborhood, head over to the location and ask for Hydra Lash mascara.

Press Sample

Joe Fresh Hydra Lash Nourishing Mascara in Black, $12. Currently only available in black, but I have a feeling as the line expands they will possibly add more color selections. I’ll keep you updated for any new colors popping up.

If you love Black mascara and want to try a new drugstore mascara that works, I recommend you this one.


The formula is creamy thanks to a helping hand from Argan oil which keeps your lashes looking softer and a little shiny. It suppose to nourish your lashes too. This mascara packaging definitely has a luxury look. Not the usual plastic drugstore packaging we saw. I really love the simplicity of this packaging.


I was thrilled to be trying this argan oil nourishing mascara and here’s what I think from my experience.

The stubby bristles distribute product evenly to my lashes, and it’s skinny enough to use on my bottom lashes without creating a national disaster.

Second, it separates lashes beautifully and Clumps Free! I like that it dries up fast for second coat or third depending on how you want your lashes to look. I noticed it’s not flaky at all and no smudges.

Thirdly, it doesn’t pulled out lots of products on the wand applicator. I’m able to control the strokes better and can really go deeper to the root of my lashes.


What’s inside the box packaging. A well protected and securely packaged mascara. This could be another awesome gift idea for Valentine! Don’t you think!


Here are the ingredients in this formula. It says here on the box Paraben Free! Made in Italy.

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I tested with one coat and then two coats with this mascara. I didn’t noticed any clump or mess. No doubt it doesn’t give me the curling lash effect but I’m quite impressed that it gives depth to my eyes. My eyes looks more awake and it’s doesn’t cause my eyes to feel irritated which is a good sign. This mascara is a keeper ❤

Overall, I’m quite impressed with this product from Joe Fresh. I would recommend you to try it. You don’t have take my word for it. Try it and you’d like it. It’s a good investment from money and quality point of view.  Available now at Shoppers Drug Mart and Pharmaprix stores. Don’t forget to load your Optimum Reward Point when you shopped.

joe fresh
by source – Joe Fresh

Have you spotted Joe Fresh at your local Shoppers Drug Mart or Pharmaprix stores? If yes, have you tried any of their products yet? Don’t forget to leave your comments down below.

Thanks for taking the time to read and I hope to see you again on the next one 🙂

Sharon xoxo


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Hey Sharonoox

Hi Everyone, I'm Sharon! I'm obsessed with makeup and addicted to shopping. I love testing and reviewing beauty products and decided to translate my passion into writing blog posts to be shared with you guys. Enjoy reading! xoxo

15 thoughts on “Keep or Kick Hydra Lash Mascara By JOE Fresh”

  1. Made in Italy! Wow! Thanks for this Sharon. I checked more of the JF face products and they’re made in US and Canada – phew! It was only the eye shadows and blushes that were made in China.


  2. I’m so excited to try some more Joe Fresh out now that they are at Shoppers, I feel like I used to buy so much more of their stuff and stopped a few years back. It just isn’t always convenient to get to a grocery store that sells it.

    Liked by 1 person

    1. I can understand how you feel Jill but now that JF is at Shoppers, we can all be at ease now, knowing we can find the products we want there. I was lucky to have both Pharmaprix nearby and our Maxi grocery that sells JF. Agreed that, not all grocery stores sells them. Let me know what you find at your Shoppers xo


    1. I can totally relate. I have the slightest idea of JF cosmetics more than 6 months ago but after trying so many of their products over the past 6 months I’ve been converted to be a fan of Joe Fresh. Now that it’s at Pharmaprix, I can save money using my optimum card to load or spend it. I hope you give them a little chance 🙂 xo


    1. I fell in love with Joe Fresh clothing line especially their cotton shirts and now their cosmetics. I was skeptical at first but after trying them for more than 6 months I’m a fan of JF. I recommend it.

      I haven’t tried their accessories yet but you have the point that makes me want to check it out. xo

      Liked by 1 person

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